About

DyePop began as a mood board for life; a collection of images from past and present that represent a life surrounded by beauty. It soon expanded into a print magazine, covering design, love, creativity, and forgotten moments and people. Now, we offer a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance.

Our Founder

Vasta Asim founded DyePop with a clear vision to blend everyday comfort with modern elegance. What started as a personal passion project quickly evolved into a brand dedicated to thoughtful design and lasting quality.

With no intention of turning it into a real brand, it naturally progressed into something more than what Vasta initially envisioned. She now lives between Los Angeles and Paris— where the DyePop headquarters are based along with its team. From its inception, Vasta has served as the brand's visual director, overseeing everything from design, marketing, casting, production, social strategy, collaborations and art direction.

Subscribe to Vasta Loves Newsletter here.